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CONTACT  info@oasismediaproductions.com toll free: 877-460-7700 in DC: 202-734-3714
CASE STUDIES Results are the only true metric
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CENSUS 2010 - POLK COUNTY FLORIDA

On the morning of December 19, 2009 we were contacted by county and Census officials and tasked with devising a strategy to help increase Census counts in a semi-rural county in which residents were suspcious of the process. We were asked to develop media, for TV and radio, in English and in Spanish.  The deadline: February 1st. YIKES! The fact that the call came a week before the Christmas holiday added to our challenges. Nevertheless, we scripted three PSAs that ambitiously would involve the entire community by being filmed at various locations across the county. We made plans for six shoot days in over 22 locations including schools, universities, hospitals and public parks. With great cooperation from the community, law enforcement and the media, word spread and we enlisted nearly 100 county residents to particpate in the filming of the PSAs. Whenever  we arrived to shoot, the media would report it, allowing us ample opportunity to create organic and newsworthy buzz about the Census and  the importance of residents’ participation. We delivered the finished productions on time. The PSAs ran in high rotattion on TV and radio. THE RESULT: A SEVEN PERCENT increase in counts over official Census projections. The higher-than-expected counts would result in 10s of millions of dollars in additional federal funds to the county over the ensuing decade.

TAKING HOPE NATIONAL

When we first met Raymond Bell, the adminstrator of a DC-based IT Help Desk training program, he’d already been running his organization - mostly unfunded - for five years. His specialty was taking young adults who were living in poverty and getting them trained for professional IT careers. His program, unlike many, had a verifiable track record of success. Over 98% of his students were graduating and beginning their IT careers with starting salaries in the mid-40s. Because his program was very individualized, it was difficult to get into. This intense screeening process resulted in the program being dubbed “the Harvard of the Hood”. But Ray wasn’t satisfied. Every years, he was forced to turn away hundreds of desperate potential students. For a man on a mission to end poverty, having to turn away these applicants was keeping him up at night. He desperately wanted to find a way to scale his operation and increase student enrollments. To do this, we created a mini-documentary that would not only tell the story of how and why his program was different and better, but that would also be used to demonstrate build trust with institutions running (or considering running) their own IT training programs, and inviting them to consider partnering with his a proven organization to provide IT training. The 12 minute mini-documentary was produced  over a period of about a year and incorporated the life stories and paths of three students as well as the many accolades from the program’s current institutional partners. THE RESULT: The documentary has been an effective sales tool for Ray. He has since partered with no fewer than four new institutions, opened the program to multiple additional classes, and has expanded the program into Los Angeles. He’s quadrupled the number of students he serves.
CASE STUDIES Results are the only true metric